Under-reporting, publishing of misinformation and disinformation about agricultural biotechnology has greatly undermined appreciation of the technology and its potential for national development.This has contributed to misconceptions and unfounded resistance of the technology, slowing adoption, with a huge opportunity cost to farmers and consumers.
The annual OFAB Kenya Media award celebrates exemplary journalism that exhibits best practices in credible science reporting.The award recognizes the critical roles played by the media in promoting constructive dialogue on modern biotechnology through responsible, professional, ethical and effective reporting.In the era of systemic post-truth and fake news, the award has stimulated a shift in credible media reporting.
