Africa has invested in research that has yielded interesting and impactful innovations with the potential to solve most of the continent’s biting agricultural challenges.Unfortunately, most of these findings and innovations have ended within the confines of the labs and journals.Low public engagement and inappropriate packaging of bioscience information has immensely contributed to lack of buy -in and value for investment in research.
What does our Communication Support entail?
ISAAA AfriCenter has carved out a niche in providing communication support services for science projects to effectively communicate and engage stakeholders in the research process.This entails development of a communication strategy, stakeholder- mapping, media engagement and coordinating seeing - is - believing study tours.We also develop high - impact short videos, photography and simplified communication materials that include; policy briefs, frequently asked questions(FAQs), infographics, a series of project Ten Facts and special reports.
Documenting the project helps in unpacking technical science jargon into simple language that ensures end - users(the public) make meaning out of the research.Short videos capturing product development from the laboratory to the field is one of the most effective ways to present an accurate view of science to the society.
