Paloma Fernandes is the Chief Executive Officer of the Cereal Millers Association for the past sixteen years. The Cereal Millers is an Association that represents the large-scale grain milling industry comprising of varied wheat, maize, and other cereals millers in Kenya with a reach over 40 million consumers in Kenya. Its membership comprises of 50 of the largest millers in the country and 7 International traders representing more than 40% of total industry production capacity for maize and over 90% for wheat. 

She is a qualified Economist, Administrative Manager and Systems Analyst with a Bachelor of Arts degree in Economics. She successfully completed the Corporate Governance Course administered by the Centre for Corporate Governance Kenya attaining 1st position out of 68 fellow directors and CEOs from the region. She has attended various training food safety training courses and is currently seeking to pursue her Master of Arts (MA) in Development Studies dealing with various aspects and challenges of development and public policy. 

Paloma was recently awarded the Order of the Grand Warrior (OGW) of Kenya bestowed by the President of Kenya due to her work in food safety, raising awareness of food safety initiatives as well as coming up with solutions both in Kenya and the East African Region.